The JACOB success story
Beyond the brand, JACOB is a name. In the 1960’s, the man behind the name opened a family-run apparel store in a small Quebec town. A relentless worker, Jacob Basmaji quickly carved out an enviable position for himself within the community and instilled a passion for the trade and the drive for success in his son Joey.
Envisioning a new future for the store, Joey Basmaji followed his infallible flair and his love of fashion and took the reins of the family business in 1977. Soon after, the entrepreneur met his future wife and muse, Odette. Together they dreamed big and opened store after store.
Joey and Odette continue to infuse their unique and enduring style into a brand that has become synonymous with quality, careful attention to detail and superior customer service. Over the years, they have surrounded themselves with a team of passionate individuals inspired by a common vision.
Located in Montreal, Quebec, the privately owned family company’s Head Office is the birthplace of all JACOB creations. Today, JACOB has over 100 stores and 1 500 employees across Canada.